3 Results
August'26 Barometer
₺
31 Aug 2026
8"
Well-Known Brands as Sponsors
Sponsors of events followed by large audiences—such as the Süper Lig and the European Volleyball Championship (e.g., Trendyol)—are recalled by the public far more readily than others. These are followed by brands such as Ülker, Adidas, Vakıfbank, and Vodafone. It is evident that a brand's memorability as a sponsor is directly linked to various factors, including gender, age, income level, and l
Spor
Spor organizasyonu
Futbol
Voleybol
Süper Lig
Şampiyona
Sponsor
Sponsorluk
Spor sponsorluğu
Vestel
Beko
Trendyol
Ülker
Adidas
Nike
Vakıfbank
THY
Molped
Orkid
February'26 Barometer - 172
₺
28 Feb 2026
28"
The Show Viewer Profiles and Content Preferences
In our February 2026 Barometer, we took an in-depth look at society's TV series watching habits. This section includes analyses of the most watched series, viewing routines ranging from following a broadcast day-by-day to watching on channel websites, usage rates of
TV series watching
Television series
Popular series
Most watched series
Series preferences
Series following habits
Series watching routines
Watching at airtime
Delayed watching
Watching on the channel's website
Watching on digital platforms
Smart TV
Phone and tablet usage
Alternative viewing devices
Multi-screen usage
Digital platforms
Platform subscription
Streaming platforms
Digital platform usage
Viewer profiles
Demographic differences
Series preferences by age
Watching by lifestyle
Platform subscription trends
Changing viewing habits
Media consumption
18.979 ₺
October'23 Barometer - 146
31 Oct 2023
34"
The Relationship of Society with Sports and Perception of Sports Sponsorship
We examined society's relationship with sports and the perception of sports sponsorship:Sponsoring/supporting cultural and sports activities brings prestige to companies.Sponsorship spoils the spirit of sports.When shopping, I prefer the products of brands that support/sponsor my favorite team.I prefer to buy products that are advertised by athletes I like
Barometer146
sports sponsorship
relationship with sports
Olympics
women's volleyball team
product preferences
advertisement
advertising
volleyball
sponsorship
Sports and society
Sports sponsorship
Corporate prestige
Brand perception
Consumer behavior
Athletes and advertising
Olympics perception
National pride
Women’s national volleyball team
Sports fanaticism
Sports following
Sports branches
Football
Volleyball
Gender and sports
Education level
Age groups
Sports license
Fan identity
Club preferences
Galatasaray
Fenerbahçe
Beşiktaş
Political preferences and sports
