Sponsors of events followed by large audiences—such as the Süper Lig and the European Volleyball Championship (e.g., Trendyol)—are recalled by the public far more readily than others. These are followed by brands such as Ülker, Adidas, Vakıfbank, and Vodafone. It is evident that a brand's memorability as a sponsor is directly linked to various factors, including gender, age, income level, and lifestyle.
This section examines brand awareness through sports sponsorship:
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